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FACEGYM
BRIEF
Develop omni-channel campaign to launch the new Liftwear gel-cream moisturiser and Cheat Mask overnight treatment. This was the first launch and last part of a 3-part skin brightening trio.
PROJECT LIFTOFF
CHANNELS OMNI-CHANNEL
CREATIVE LEAD ANAIS DIMECH
COPYWRITER GEORGIE HARDIMAN
STILLS LIFE PHOTOGRAPHER CAROLINE LEEMING
ROBOT ARM OP THE FORGE
PRODUCT VIDEO PIXELEYES
MODEL PHOTOGRAPHER BILLIE SCHEEPERS
MUA + HAIR JACINTA
CASTING \ END-TO-END Production
Liftwear Launch
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Cheat Mask Launch
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